Our story began in 2006 in the United Arab Emirates. Even back then it has already been our goal to make Europe more beautiful. All of 16 million of our happy customers are the proof for us that we are on the right track. At the same time, it is also a huge commitment. A commitment to constantly improve, to choose for you the best products out there and deliver them as fast as possible, to always be there for you and turn shopping into a one of a kind experience. A commitment to carry on together on our way to make beauty more accessible. On any occasion. Anywhere in the world.